About Jay

Jay Henderson is a performance & leadership expert, speaker and the author of The Ultimate Guide to Hiring Super-Stars in Any Small Business. He is also the creator of the 5 Shifts to Greater Profits – a proven method that accelerates any business result you seek. Jay is one of the most sought-after leadership performance consultants and hiring experts in the country, regularly speaking at national conventions for business leaders.


Hi, I’m Jay Henderson. So, what do you want to know? I live in Raleigh, N.C. with my wife Amanda. We have four children—all young ladies, and a dog named Marin (yet another female!). I’m guessing that’s not the kind of stuff you’re looking for. You’re probably wondering "Is This Guy Worth My Time and Attention"? For many readers, my answer is NO.

OneIf you love distraction and chasing the next silver shiny object, you’re not going to like my stuff.

Here's the thing, “Sustainable change comes from paying attention to the critical variables of that change, over time.”

Start going down the “flavor of the month training” rabbit hole, and you’ll see all kinds of ads and articles about free stuff, how to change your systems, and all kinds of hype on the “latest training” for “management” or “miraculous transformations.”

Does some of it work? Probably in the short term. But if you rely on that, you don’t have a solid performance culture to get the success you really want. You’ll have an inconsistent business that’s pumped up by quick-fix, unsustainable Band-Aids.

And that is a waste of time and energy. If you want to waste time, go see a movie—it’s more fun.


TwoI cannot produce miracles.

For some reason, people equate “performance expert” to “magical change.”

I get it. An easier, faster way to change is what attracted me to the ‘performance’ field in 1991. 

I thought it would be easy and I’d get big performance shifts every day—on autopilot.

Well, it isn’t always easy or fast. I do have clients who make amazing cash flow, culture and profitability changes—often on autopilot—but it usually takes lots of work, commitment, and perseverance to get there.

It still takes consistent effort to keep it all running.

So, if you aren't prepared to commit to more time and effort than you might be expecting, I’m not your guy.

ThreeIf you’re looking for “Good Enough,” I’m not your guy.

It’s important you understand what I’m telling you.

I can help you; I just won’t. I’m capable of it, but I refuse to do it. Why? Because when I hear someone say, “What’s the easiest way?” I really hear “I’m not fully invested in the long-term success of my own business, and therefore, I'm not fully invested in the long-term success of my clients or patients.”

And that really translates to “I’m not that committed.”

Look, getting your team to actually achieve your strategic goals takes real COMMITMENT because you’re already swamped trying to manage the STORM you’re in. Yes, it can be just like you imagined, when it’s all up and running: Your business goals being achieved while you take a vacation, but it takes a desire for the best to create this. It also takes this same desire to maintain it.

Are You Still Here? Good.

Here’s what you can expect from me.

Actionable strategies and tactics you can use to get-what-you-want right now, for free.

But you still might be wondering …

How Do I Know If Your Stuff Is Any Good? Well, the smartest thing to do is to get some of my free materials. If you like them, you’ll probably like my trainings. If you don’t like them, you won’t.

But I think I’m supposed to do the whole “brag about myself” thing now, so here goes:


I’ve been passionate about what “makes people tick” and how the mind works since I was a kid. I wanted to understand why some people always seem to win and some always seem to struggle.

Looking back on it, I got really lucky when I was 19. My dad gave me the audio program of Stephen R. Covey’s now-famous Seven Habits of Highly Effective People, and I was blown away!

That was even before the book was released and became a best-seller. Something in Covey's message really rang true with me. I listened to those tapes until I could almost recite them from memory and applied the material to my own life with great results.

And when the book came out a few years later, I read it over and over as well. I was hooked—I wanted to work for Covey. The Covey Leadership Center was based in Utah—I was living in North Carolina.

I was young and had no experience in the training industry. But as you know, when goals are strong enough you take action, and that’s what I did.


I remember it like it was yesterday. I woke up the morning after I decided to work for Covey, packed my car, and drove across the country to Utah. I didn’t have a place to stay, and I didn’t have a job, but I knew what I wanted. So I just did it.

About three months after I arrived in Provo, I was driving past a building that I knew was part of the Covey Leadership Center. I had a clear impression to pull over. So, I did.

I just happened to be wearing a suit after all… I walked in the front door, and a lady named Susan Tipton was standing there. She asked, “Can I help you?” And the words came, “I’m here to interview for a position.” She asked if I’d seen the ad.

I said, “I haven’t seen an ad.” I didn’t even know they were interviewing. I was just following my impression. But for some reason—maybe she could see my passion—she interviewed and hired me right there on the spot. (Thank you, Susan!)

Over the next five great years, I learned a ton from Stephen and his team, and I fell in love with an industry I have worked in for the past many, many years.

My experiences at Covey were great—working in business development, helping launch a new book, and often teaching Stephen’s material at Fortune 500 companies. And after some years of learning and trial and error, I finally started to achieve real success coaching leaders and teams to some pretty serious results.


Then I was offered another position at Covey, but I decided to move to another Utah company right down the street that was using sports psych stuff to drive performance.

You see, because of my passion for learning about how the mind works, I had discovered Sports Psychology—even back before I started at Covey. I had been studying this field all along.

I had even been part of a small team at Covey with a U.S. Olympic Silver Medalist swimmer, Dick Roth, and we were starting to build out The 7 Habits of Highly Effective Athletes.

I loved the sports psych stuff for a ton of reasons.

The main reason was that from research, they knew what happens in the brain when people are underperforming, ‘stuck,’ or getting in their own way when they had to ‘Perform in the Storm.’

Well, the human mind with a clear goal is pretty amazing.

At this new company we taught leaders and managers of Fortune 500 companies how to coach others to higher performance. Perfect!

And that’s where I met yet another leadership trailblazer, Wayne Carpenter.

He’s the genius who redesigned, refined, and computerized a human performance system that measures how people think and make decisions—the only objective one around.

This was an amazing experience because all of this key objective and reliable information about how the brain makes decisions and how people perform was seemingly dropped right in my lap!

Now I’ve had the great fortune to be one of only eight people in the world to train and study with Wayne personally.

So all this is how I got my start as a “performance expert.”

Fast forward to today, and I’ve got customers and clients all across North America and Australia. I’m the “go to guy” for attorneys, dentists, and doctors when it comes to personal leadership and business performance, as well as over 1,000 small businesses—and counting.

Here’s What I Will Help You With Specifically

My main focus is to help you turn your personal, leadership, and business goals into profit using, powerful coaching. I’m the creator of something called “The 5 Shifts to Greater Profits” which is a fancy way of saying, “Fix your profits by consistently driving results.”

It is in my opinion, the Holy Grail of achieving ridiculous success in your business.

Here’s My First Coaching Strategy for You: Go to my home page and read some of the articles on my site. If you like them, sign up for some of my free trainings. If they help you, consider hiring me to help you even more. Pretty simple, right?

Thanks for reading this page and go make it happen!

~Jay Henderson